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Jihyeon Leem                                                

She is a Korean designer based in New York. She specializes in brand identity, print, and UI/UX design. She is passionate about typography and layout. 

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©2022 JihyeonLeem

Jihyeon Leem

She is a Korean designer based in New York. She specializes in brand identity, print, and UI/UX design. She is passionate about typography and layout.

X Museum, 2021
Instructed by Joseph Han

This is a rebranding project of XMUSEUM in Shanghai. XMUSEUM connects artists from around the world and hosts both on-site and virtual exhibitions. Therefore, the branding had to represent both the on-site and virtual exhibition. The upper and lower part of the logo represent the on-site and virtual exhibition, respectively. The pixelated logo started with the idea of seeing a pixelated image transmitted through the screen of the virtual exhibition.