Jihyeon Leem                                                


She is a Korean designer based in New York. She specializes in brand identity, print, and UI/UX design. She is passionate about typography and layout. 

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©2022 JihyeonLeem

Jihyeon Leem

She is a Korean designer based in New York. She specializes in brand identity, print, and UI/UX design. She is passionate about typography and layout.

Take Water, 2021 
Instructed by Joseph Han
TAKE is a vitamin water brand that allows customers to customize the their own vitamin water. The typeface was created using the shape of vitamin pills, and the gradation color represents the dissolution of vitamin in water. With TAKE, consumers can personalize and choose the vitamin water that suits their lifestyle.